The Greek real estate market is attracting increasing attention from international investors, as several regions are recording rental yields of up to 11%, according to a recent report by Passportivity.
Amid a strong tourism recovery and rising accommodation demand, rental properties in this Mediterranean country are becoming one of the standout investment segments in Europe.
This trend reflects a combination of key factors: the return of international tourist flows after the pandemic, relatively competitive entry prices compared to Western European markets, and the growth of flexible accommodation models catering to global travelers.
Attractive rental yields compared to other European markets
According to Passportivity, certain regional markets in Greece can deliver rental yields ranging from 7% to 11%, significantly higher than many major European cities, where yields typically average 3–5%.
This disparity is driven by several factors:
- Property prices in Greece remain lower than in many Western European countries
- Tourism continues to be a primary driver of economic growth
- Strong demand for both short-term and long-term accommodation from international visitors
- Increasing interest from foreign investors in major cities and coastal regions
Greece has long been one of Europe’s most popular tourist destinations. Before the pandemic, the country welcomed over 30 million international visitors annually, with tourism contributing approximately 20% of GDP. Following the global tourism recovery, visitor numbers continue to rise, creating sustained demand for accommodation.
Athens: The growth center of the real estate market
Among Greece’s real estate markets, Athens is emerging as one of the most attractive investment destinations.
As the capital and economic hub of the country, Athens is not only known for iconic cultural landmarks such as the Acropolis and the Parthenon, but also serves as a major entry point for international tourism. Most visitors begin their journey in Athens before traveling to famous islands like Santorini, Mykonos, and Crete.
In addition, Athens is a key hub for Mediterranean cruise routes, welcoming millions of transit passengers each year. This creates strong demand for flexible accommodation options such as:
- Short-term rental apartments
- Serviced apartments
- Holiday rentals
As a result, the rental apartment market in Athens has expanded significantly in recent years, particularly in areas close to the city center and major tourist attractions.
Rental properties benefiting from tourism trends
A major shift in global tourism is the move away from traditional hotel stays toward more flexible and personalized accommodation.
Increasingly, travelers prefer:
- Short-term rental apartments
- Serviced apartments
- Vacation homes
These options offer a more local and authentic living experience, while also catering to long-stay visitors and family travelers.
This trend is driving the development of residential projects specifically designed for short-term rental and tourism-oriented use.
Keranis project: An investment opportunity in Athens
Amid continued growth in Athens’ real estate market, Keranis Residences stands out as a project attracting international investor interest.
Located in Athens, the development is designed to offer modern apartments suitable for multiple purposes:
- Long-term residence
- Short-term rental for tourism
- Leasing to professionals and expatriates living in the city
Thanks to its location in the capital, where the majority of international visitors to Greece arrive, projects like Keranis are well-positioned to capitalize on both rental market growth and increasingly diversified accommodation demand.
Greece: An emerging real estate investment destination
With a strong tourism sector, attractive rental yields, and still-competitive property prices, Greece is steadily becoming one of the most compelling real estate markets in Europe.
Reports indicate that several regions can achieve double-digit rental yields, while major cities such as Athens continue to attract international capital.
In this context, rental-focused developments like Keranis Residences offer investors the opportunity to participate in the long-term growth of Greece’s real estate market, while benefiting from the ongoing recovery and expansion of the country’s tourism sector.
